With the objective of proposing a new way to interpret its products, the Swedish company of socks has decided to focus on irony and creativity of the photographer to make fun of the shots, where the socks are worn in an unusual and irreverent.
A real game of fantasy that offers adventure to Richardson, where the socks before they become soft sweaters and slacks then in oversized shirts, until it becomes funny bunny ears, worn by celebrities such as the New York model Ashley Smith and rapper Action Bronson, who with great self-deprecating humor have lent to the company.
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